Prime7 claims 2017 ratings win


Prime7 has claimed the 2017 ratings year in its NSW & Victorian regional markets, after winning 21 of 40 weeks.

It is the fifth year running it has won the most survey weeks.

Prime7 cites a network audience share of 30.1% across the combined east coast markets of Northern NSW, Southern NSW and Victoria. 16,000 more than Nine affiliates (28.4%) and 120,000 more viewers than TEN affiliates (17.1%).

Prime7 is No.1 for local news, dominating in Tamworth / Taree, Orange / Dubbo / Wagga and the Albury markets.

Prime7 is also No.1 for the weeknight news hour with a 47.2% audience share in the all- important 6.00pm – 7.00pm timeslot. Viewers continue to switch to Prime7 for their comprehensive local and national news coverage, with audience share growing 13.3% on last year.

Prime7’s launch of Little Big Shots was the biggest new series launch of the year with 588,000 viewers and 164,000 more viewers than the much hyped launch of Australian Ninja Warrior.

With 12 weeks of the 40-week survey year remaining there’s a stack of big programs still to come on Prime7 – 800 Words, The Secret Daughter, Michael Hutchence: The Last Rockstar, Instant Hotel, The Spring Racing Carnival, The AFL Grand Final And the new family fun series Cannonball TV.

7 Comments:

  1. Considering that Newcastle and the Northern Rivers equates to about 70% of the market in NNSW, then Prime News is certainly not #1 for NNSW. NBN News is. Prime7 only wins its heritage market that 9/8 used to cover.

    And 9 NNSW obliterates Prime7 in the 1800 – 2400

      • And as David’s article showed, there was only a minimal % difference (16,000) between Prime7 & Nine affiliates in the combined NSW & VIC anyway.

        Probably because the margin between Prime7 and SCA 9 in VIC, is far greater than the margin between Prime7 and NBN in Northern NSW? Hazard a guess.

  2. What a load of Rubbish. To say Prime 7 wins the Victorian markets in news. They do not broadcast news in a Victorian Based market(Albury news does go into Victoria but it is based in New South Wales).

    I think if Prime are smarter, I think it will be good to target the regional Victorian market. Channel Nine local news has failed dismally in my opinion(When it covers 300,000 in Albury/Wodonga and Shepparton and half of the catchment area which is Shepparton gets 2 minutes of news and all the sport is about the Albury Wodonga football league. Win outrates the Nine news in Goulburn Valley and Southern Riverina (Old GMV-6 area).

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