AFL Grand Final tops TV year

The AFL Grand Final has pulled the biggest audience of 2017 at a whopping 2.8 million viewers for Presentations.

The bulk of the match between Richmond & Adelaide pulled 2.68m viewers. There were 1.27m  watching in Melbourne alone. With Regionals the audience climbs to 3.69m presentations / 3.52m match.

The game was lower than 2016’s win by the Western Bulldogs (3.04 match) but higher than 2015’s 2.64m.

The figures eclipsed the 2.67m for the Australian Open Men’s Final (in summer), also held by Seven.

Although the game was outside of primetime, Seven still won the week over Nine.

TEN and ABC were split by just 0.1% in a battle for third place.

Network:
Seven: 31.4
Nine: 28.8
TEN: 16.3
ABC: 15.9
SBS: 7.6

Primary channels:
Seven: 21.7
Nine: 21.2
TEN: 11.0
ABC: 10.9
SBS: 5.5

Multichannels:
7TWO: 3.7
7mate: 3.6
9GO!: 3.1
ABC2 / ELEVEN: 3.0
9GEM: 2.7
7flix: 2.4
ELEVEN: 2.3
9Life: 1.8
ABC News: 1.4
SBS VICELAND: 1.1
SBS Food Network: 0.9
ABC ME: 0.6
NITV: 0.2

Seven won 16-39 but Nine topped 18-49and 25-54 demos.

Best brands this week were:

Seven: AFL Grand Final (Presentations: 2.8m), Seven News (Sat: 1.46m), Little Big Shots (1.02m) and 2017 Brownlow Medal (985,000 in 3 cities).

Nine: The Block (Sun: 1.4m), Nine News (Sun: 1.07m), 60 Minutes (1.01m) and A Current Affair (765,000).

TEN: The Bachelorette (Wed: 901,000), Australian Survivor (Mon: 625,000), Have You Been Paying Attention? (578,000) and The Project (7pm: 525,000).

ABC: Gruen (790,000), ABC News (Sat: 754,000), The Doctor Blake Mysteries (734,000) and Australian Story (644,000).

SBS: Great British Railway Journeys (340,000), Secrets of our Cities (325,000), Gourmet Farmer (273,000) and Railways That Built Britain (271,000).

Nine won Sunday, Tuesday, Wednesday, Thursday while Seven scored Monday, Friday & Saturday. ABC bettered TEN on Sunday & Saturday.

Seven won Melbourne, Adelaide & Perth. Nine won Sydney & Brisbane.

3 Comments:

    • I actually think the fact that the AFL Grand Final regularly tops the year’s ratings, is a testament to its pulling power…In the afternoon!

      There’s obviously no need to move it and any move to prime-time would surely only bring at maximum around 200k more (if that).

      It’s all about Seven. They pay the super expensive rights and they’ll be heavily pushing the AFL for even more Thursday nights and night Grand Final. You would imagine a 50% share too. next year will be telling. And go Tiges!

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