Audiences are slipping across the board as we limp to the ratings finish line. But they are hanging on for the Rafter birth, helping Seven to take out another week.
Week 45 saw Seven launch its new digital channel, and the Melbourne Cup delivering it their biggest audience all year. And there were celebrations in Community Television.
With the passing of Don Lane, Nine's audience again sent a message that it loves variety television, while Seven's announcement of 7TWO saw it lose another week to Nine/GO!
The 2009 NRL Grand Final topped 2.41m but avoiding the Presentation in Melbourne furthers the Pay TV argument to give sports more comprehensive coverage.
Week 40 was a particularly brutal fight in television with a string of big shows led by Hey Hey's reunion. By the time the bell rang, Nine had taken victory -by just 0.1%.
The afternoon AFL finale becomes the second biggest audience of the TV year, but denies TEN primetime glory. For the third week in a row, GO! helps Nine win the ratings week.
