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Ratings: And they’re off!

Sunday February 11 2007 marks the first official day of the 2007 Ratings season.

Thank god!

What promises to be the fiercest fight yet between Nine and Seven will get underway until about Week 49 (late November).

TEN has also made it known it wants to widen its demographic audience. And as usual, ratings don’t matter to the ABC or SBS (but they always blow their trumpet when they do well).

The first week will be a tight race, with Seven not offering competitive viewing on Sunday or Tuesday night due to Nine’s cricket. Whoever takes out the first week will get a huge morale boost, and it’s something the audience will remember.

Week two of ratings however, is a different story. Seven’s solid schedule will see it win hands down -failing a big news story breaking, or Nine suddenly altering its schedule.

With its strong American formats, and the AFL, this is the year Seven is expected to win the ratings.

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