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Seven wins first week

The Seven Network has won the first week of national ratings – just.

Seven scraped through with a 29% share to Nine’s 28.9%. Ten had 20.6%.

Nine won in Melbourne, Brisbane and Adelaide while Seven won Sydney and Perth.

It should be noted that normal programming doesn’t really kick in until this week, when Ugly Betty, Dancing with the Stars, Grey’s Anatomy, Australia’s Got Talent, What About Brian?, 60 Minutes and the full CSI franchise rejoin the schedules. That’s even worse news for Nine. Failing a big breaking news story that draws people to Nine, next week is as good as won for Seven too.

Last week saw the final cricket telecast and non-competitive scheduling from Seven movies in key Sunday and Tuesday slots.

But the win is a morale boost for Seven as it seeks to re-assert itself with the viewing audience.

Nine still has some serious firepower in its arsenal including and possibly Sea Patrol, Lost Tribes, Monarchy and possibly Primeval.

But what are they waiting for?

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One Response

  1. 9 really need to launch there stronger shows quickly, however, maybe they are waiting till after the World Swimming Champs – perfect time to plug the hell out of the new shows with huge audiences watching. We’ll have to wait & see!

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