Ten serious about online (at last)

Good to see Channel TEN has finally relaunched its official website: www.ten.com.au

TEN’s younger audience has been patient with the limitations of the network’s former site, rarely updated, and only supplying bland info with next to no interactivity. It was a peculiar oversight for the network with the youngest audience.

The new site has a slick look with lots on offer. Show info, guide, video downloads, forums, interviews and a good deal more are available. And it isn’t likely to stop there. TEN has been basically the last commercial network to embrace the web, and the upside of this is that it isn’t locked into old technological databases. Rather than draw fans into the home brand TEN is planning to capitalise on loyalty to program brands.

Hopefully there’s still some fine tuning. It’s a bit annoying having the same video replaying at you everytime you navigate through the homepage.

Certainly TEN isn’t the only network to be slow off the mark. Nine has been lazy with its MSN affiliation. There have been some slight improvements recently, but I can’t help feeling there are some sassy web producers who could zip the site up with a lot more on offer.