8:40 timeslots are back

Seven is up to its old scheduling tricks again.

Half your favourite shows will no longer be starting at standard 7:30 or 8:30 times.

Ugly Betty, Desperate Housewives, Grey’s Anatomy, What About Brian, Brothers and Sisters, Heroes, and Prison Break are moving by ten minutes.

Yep, 7:40, 8:40 and 9:40pm in the week of March 25.

Why?

Audiences won’t be happy with this “strategy.” Many see this scheduling tactic as a move to thwart opposition programming. Frankly, I see it as a move to alienate a loyal audience. Smart idea when you are already winning.

The last time I discussed 70 minute programming with a Seven spokesperson, the answer I was given was that shows like The Great Outdoors had “more story to tell.” It’s strange that they didn’t have more story to tell the week before. It’s also crazy that a show can’t EDIT or needs 70 minutes to relate information it couldn’t communicate in 60.

So now we will have 70 minute editions of Australia’s Got Talent, The Rich List and Air Crash Investigations. Whacko.

This is on top of Seven’s Tuesday moving target when poor fans of All Saints have to tune in at a different time every week with Dancing with the Stars overruns. At least that show is live, there is some logic there.

So what do you think about 7:40, 8:40 and 9:40 times? Leave a comment.

2 Comments:

  1. could it be that they are just being honest with us? the shows never start at 7.30 8.30 9.30 anyway … those times are just there so we catch the adverts before the start of the ‘feature’…

    nah … just means another 10 minutes of adverts i guess

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