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9 closes in on Perth acquisition

PBL Media has edged closer to purchasing Channel Nine Perth after Sunraysia TV announced it would recommend to shareholders to reject an offer from WIN Television.

According to newspaper reports, the WIN offer could leave Sunraysia open to a “significant damages deal.”

PBL had previously made an offer of $136.4m, but was topped by WIN’s $146.2m offer.

PBL needs to gain control of Nine Perth to address a ratings leak which sees the station drag down its national figure.

Sunraysia has claimed that accepting WIN’s offer would open up additional costs which made the higher bid less attractive.

But WIN is not about to go lightly, and has already begun to demonstrate that it has an array of tactics to show its might, including the dropping of The Catch-Up to regional broadcasters.

Full story in the Sydney Morning Herald.

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