With the housemates in lockdown and unaware of the announcement, the network has told of a devious plan to remove the cash prize, plus eviction night car giveaways, from the kitty.
Actually it’s a nice idea, as it will mean people no longer modify their behaviour in order to win the prize. That’s assuming BB sticks to his guns. But I’m guessing he won’t.
Why? The truth may lie in the detail. According to the Daily Telegraph the executive producer Tim Toni said, “We are launching series seven with no prize money for the winner.” Meaning, we’re still within our rights to add it later?
Or maybe it’s gold bullion.
There will still be some pot of gold at the end of a very long rainbow, designed if not for the benefit of the winner, then for the audience.
There would be nothing sadder than the downward momentum of a very long series and TEN knows this. But it’s a nice twist that they will milk for a long time.