Seven sinks Nine in the swim

The Seven Network blew Nine out of the ratings pool last week as the FINA Swimming failed to make an impact for Channel Eddie.

In Week 13 Seven nabbed it’s biggest lead this year over Nine, snatching an impressive 31.1% to Nine’s 25.6%.

Ten had 21.9%, the ABC 15.6% and SBS 5.8%.

Nine was counting on the swimming to bounce back from a sluggish start to the year, similar to the start of 2006. But unlike the second season-launch supplied by the 2006 Commonwealth Games, the swimming failed to fire. The FINA events struggled to reverberate outside Melbourne.

Nine’s Sunday Tsunami telemovie was a complete whitewash, attracting little more than half a million viewers (what did they expect airing it from 9 – 11:30pm?). The network even finished Tuesday night in third position behind TEN.

The biggest shows of the week were dependable shows: Dancing with the Stars, Grey’s Anatomy, Ugly Betty, Desperate Housewives, House.

The ABC will be delighted with just under 1.2m for the debut of The Chaser’s War Against Everything.

Meanwhile the news for TEN continues to be bleak. This is a week it should have boomed, but all it got was the exact same figure as Week 12: 21.9%.

Networks now head into a 2 week Easter non-ratings season, which will see many shows rested.

1. Dancing with the Stars Seven 1.86m
2. Grey’s Anatomy Seven 1.78
3. Ugly Betty Seven 1.65
4. Australia’s Got Talent Seven 1.59
5. All Saints Seven 1.58
6. Desperate Housewives Seven 1,56
7. Nine Sunday News Nine 1.54
8. Seven Sunday News Seven 1.50
9 Seven news Mon-Fri Seven 1.45
10. House Ten 1.45

Seven 31.1%
Nine 25.6%
Ten 21.9%
ABC 15.6%
SBS 5.8%

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