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WIN drops Catch-Up

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“What’s this? Here in FNQ, Mission Beach we have lost The Catch-Up and it has been replaced by, you guessed it 100 verses 1 and it was on last night! This is a repeat! All this has happened without an explanation and I am p…ed off.” – Robyn.

Thanks for the tip Robyn, it seems you are not alone.

Mysteriously, the WIN Network is no longer screening the new Nine panel show in the 1pm timeslot. Over many of its regions it is now screening repeats of Nine evening shows, including: Extreme Makeover, What’s Good For You, Wife Swap, and 1 vs 100.

With The Young and The Restless now airing on Foxtel, the irony will be all the more bitter to soapie fans if this is a permanent shift.

WIN airs right across regional Australia from Cairns to Tasmania and across to WA. The show is also off air on WIN’s Canberra affiliate.

Could this be contractually based? At a time when the show is still building its audience the move will be interpreted as a loss of faith.

In the meantime I’ve added the show to this site’s archival Missing in Action shows.

2 Responses

  1. Yes I wondered whether WIN vs Nine (particularly over Sunraysia’s Perth) was part of the cause.

    Catch-Up has ACP magazine tie-ins and clothing promotions at least.

    Thanks for the tip, I’m not as across regional broadcasters as I could be.

  2. apparently WIN has looked at cutting a number of Nine shows off its schedules. “Quizmania” and Kerri-Anne were selected to go, but have since had a reprieve, for now. “Fresh” has also gone apparently.

    The suggestions doing the rounds is that these shows generate lots of product placement and infomercial revenue which Nine is not sharing to the regional partners – and with WIN and Nine trying to negotiate their affiliation deals, it’s a bit of a sore point it seems.

    Perhaps WIN dropping the “Catch Up” is related here – does it carry infomercial or product placement?

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