Mia Freedman quits Nine

Mia Freedman, who was appointed by Eddie McGuire to develop programmes for female viewers, has quit PBL Media.

As Creative Services Director for Nine, Freedman is the woman behind creating The Catch-Up.

Prior to television, Freedman was Editor-in-Chief of ACP magazines Cosmopolitan, Cleo and Dolly. She is widely viewed as a successful publishing gun.

In departing the entire PBL brand, Freedman will leave a vacancy to be absorbed by Michael Healy, Head of Programming.

The Catch-Up has been underperforming and attracting its share of criticism while speculation exists that new PBL bosses will be looking for cost-cuts.

Press Release:

PBL Media today announced that Mia Freedman will leave the business this week after twelve months in the position of Creative Services Director for the Nine Network Australia and Editorial Consultant for ACP Magazines.

Ms Freedman said: “I’ve enjoyed having the chance to work in television and I’ve learnt an enormous amount this past year. I am grateful to PBL Media for giving me this opportunity and I wish both Nine Network and ACP Magazines every success in the future.”

Jeffrey Browne, Executive Director, Nine Network Australia said: “Mia’s stint at Nine has been a creative and productive one for the Network. We thank her and wish her well for the future.”

Mia’s role will now be absorbed by Nine’s Head of Programming, Michael Healy.

Pat Ingram, Group Publisher, ACP Magazines said: “Mia has had a number of roles during her many years with ACP Magazines, most notably as Editor-In-Chief of Cosmopolitan, Cleo and Dolly. Mia has contributed in many areas of the business, we have had a wonderful working relationship over that time and I thank her for that and for her commitment to the company.”


  1. Shouldn’t that read – “Freedman is the woman who watched the US chat show ‘The View’, before stealing the idea and creating The Catch-Up”.

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