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Neck and neck as second half aligns

It didn’t all go Seven’s way last week but the network managed to fall over the finish line -just.

Seven scraped in with 27.8% to Nine’s 27.1% and TEN’s 23.3%. The ABC had 16.6% and SBS 5.2%.

Seven won Sunday, Monday, Tuesday and Friday night, while Nine took Thursday and Saturday and TEN Wednesday. Seven had wins in Adelaide and Perth but Nine took out Sydney, Melbourne and Brissy.

This week Seven’s top show were Medical Emergency and RSPCA Animal Rescue, with its favourite Border Security under challenge from Australian Idol. Next best were News and Today Tonight, Home and Away, All Saints, Better Homes and Gardens, The Incredibles and Grey’s Anatomy. As a season finale Grey’s was well down on the 2006 season end but it had Midsomer Murders and Idol as competition. Meanwhile there are scheduling holes in Wednesdays (it came third) and Thursdays for Seven and Shark has not launched well on Mondays. The network will be looking to local products Kath & Kim and City Homicide to lift its second half of 2007, as Seven has always done well with Aussie content.

Nine’s best was again Sea Patrol, with 60 Minutes losing ground to Aussie Idol. It’s a delicate position to be in as the foxy ladies take up the fight this week too. There was a strong performance from Backyard Blitz, due in part to no Jamie Durie on Seven this week (Nine should now view losing him as a mistake). Other raters were News, Getaway and A Current Affair. Nine has for some time had trouble with its post 8:30 timeslot. This is now seeping into its 7:30pm timeslot too. Shows including Things to Try Before You Die, Queen’s Castle, 1 vs 100, Cold Case, CSI are all hovering at around 1.1m or below. Nine needs to pay particular attention to poor Mondays when it has the opportunity to promote the coming week.

TEN will be pleased that Australian Idol is holding up well. But it was again Thank God You’re Here that was the week’s strongest show, and House is a big winner, perfectly winding up as The Chaser eyes a return (House will also have new episodes later this year). Otherwise the news for TEN was confined to NCIS. Their Simpsons, Law and Order and Rove figures were nothing special. Despite the strong outing for Idol, TEN was also beaten by the ABC on Sunday.

It was Midsomer Murders that buffeted the ABC once more. More good figures were delivered by Spicks and Specks, Worst Jobs in History, News, Enough Rope and Brat Camp.

Mondays is still SBS’ best night.

Ratings Week 33

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