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Nine 08: ‘We Heart TV’

Lots of news surrounding Nine today.

CEO David Gyngell is reported to be drawing a line in the sand following a disastrous handling of Christine Spiteri’s employment.

“Gyngell is trying to put an end to all this business of people negotiating their contracts through fear – he’s drawing a line in the sand,” a source told The Daily Telegraph.

Gyngell reportedly blasted his news boss John Westacott’s comments that Spiteri should try her luck at SBS, noting they were “not the f…ing smartest thing he has ever said.”

Meanwhile Nine Sydney held “The TV Event of the Year” a launch for its 2008 season on Tuesday night (Melbourne’s will follow tonight). The Sydney Morning Herald notes there were more than 40 shows launched with the new slogan for 2008, “We Heart TV.” (Amended) Don’t we all!

As rumoured earlier, the Nine logo balls are back for 2008 too.

Amongst the new titles were 4 Aussie dramas, “a revamped version of Young Doctors. The others are a crime drama, The Strip, a love and mystery show, Canal Road and Underbelly.

MediaSpy adds a number of other titles including Search & Rescue, Fire 000 and a ten-year reunion of Weddings. The return of RFDS and Sensing Murder, and new series including Monarchy – The Royal Family At Work, The Irwin’s Australia Zoo and the David Attenborough series Life In Cold Blood.

Overseas dramas include Pushing Daisies, Cashmere Mafia, Big Shots, Secret Diary Of A Call Girl and Chuck. In light entertainment is the new game show Power Of Ten (holding Sydney auditions this Saturday), a revamped This Is Your Life, and two new titles, Amnesia and Jingles, from Mark Burnett.

Gyngell added, “Digital marketing is critical to driving program loyalty and extending the on-air brand. A number of shows will have an interactive and engaging web presence. We will also use social networking and mobile to extend the promotion of the shows and drive consumer engagement.”

Make it so.

Sources Media Spy, Daily Telegraph, Sydney Morning Herald

8 Responses

  1. yipee nine hasen’t had a successful soap since the young doctors finished in 83 & i believe the revamp can work as long as its not tampered with to much,sad that ada,raymond shaw,dr denham,tony garcia and mike howard wont be included as their portrayers are now deceased but other characters like tania livingstone and peter holland could return.bring it on.

  2. Oh yeah real fresh ideas there

    Young Doctors will be a remake of an old aussie show, to now be done in the style of a aussie Grey’s Anatomy
    then we have The Strip…sounds alot like, i dunno, Las Vegas meets CSI Miami
    then there’s some 10-year reunion of a old show + a revamped This Is Your Life
    and lastly, a ‘We Love TV’ slogan that must take inspiration for Seven’s GottaLoveIt slogan

    gotta give em credit for both Underbelly & Canal Road….looken forward to those shows

  3. Nine seems to be overflowing with fresh ideas and new shows for 2008.Where will they fit them all in! Seven on the other hand have gone stale and seem to have run out of ideas. Gladiators anyone! Can’t wait for the new Young Doctors which should have a built in audience.

  4. Yawn.

    Let me repeat that.

    Yawn.

    Nine are so stuck in the past with their programming ideas that it’s a wonder they didn’t dig up Done Lane and Mike Walsh.

    And seriously, a revival of The Young Doctors?!?!?!? Why not something at least from my own lifetime, like Good Guys Bad Guys?

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