NZ sponsors pull ads from Californication
Cadbury, Flight Centre, Ferrit, Burger King, CRC and Finish have all asked their ads not be played during the show.
“We were unaware of the explicit nature of the programme,” said a Cadbury spokesperson, “which we do not support or endorse in any way. We have since instructed our agency to ensure that no Cadbury advertising takes place before, during or after the programme.”
A Flight Centre spokeswoman said the company had asked that, “it doesn’t happen again.” Asked why, she replied, “Feedback.”
The Ministry of Economic Development’s Buy NZ Made campaign has withdrawn its advertisements saying, “Our media booking schedule, prepared on 16 October, showed a booking with TV3 for a comedy programme at this time. The ministry has taken steps to ensure that it will not advertise in future during this programme and we have reinforced with our media buying agency our requirement to avoid advertising on programmes of this nature.”
Californication has been the target of a campaign by Family First lobbying. TV3 acknowledged it had received “a few dozen phone calls” complaining about the show. Ratings were up by 44,000 viewers in the same timeslot onweekly averages.