TEN denies subliminal ARIA ads
In fact even if you hadn’t blinked you might have missed them. And that’s what’s known as subliminal advertising, which is outlawed as an advertising form on Australian television.
But TEN managed to squeeze in a few plugs for advertisers who had sponsored specific awards. The snazzy editing meant their logos were included in lightning-fast title sequences ranging anywhere from one frame per second, to four frames per second, according to ninemsn.com.au. That’s 0.4 to 0.16 seconds.
“Claims that our ARIA‘s nominations packages included subliminal or near-subliminal advertising are incorrect,” said Margaret Fearn, TEN’s Head of Corporate Communications.
So far, TEN hasn’t received any complaints (well they wouldn’t if it was too quick for us to knowlingly see would they? Duh.) and if none are received ACMA is unlikely to act.
TEN says the logos were included in “rapid cut” editing common in music presentations.
You can see the original footage, and a slowed down version here.