38th win for Seven. Gotta love it.
Week 48, the final week of 2007 ratings was a week of Beckham-mania, when Daryl quit Dancing, the Idol finale suffered from technical hitches, a Nine reporter was told to try SBS, TEN revealed its HD- line-up, and a frank David Gyngell told journalists and advertisers Nine really did “heart” TV.
And it was yet another win for Seven. Capping 38 of 40 ratings wins is a triumphant sweep by Seven, and barely a figure Nine can recollect. It won the week with 29.4% to Nine’s 27.3%, TEN’s 20.3%, the ABC’s 18% and SBS’ 5.2%.
Top show for the week should have been one of 2 big reality finals. It wasn’t. Instead a re-edited Border Security package took out 1.8m viewers. Next was what has now become Daryl Somers’ last Dancing with the Stars, Surf Patrol, Seven News, Home and Away, Criminal Minds, Better Homes and Gardens, The Kath and Kim Movie, and Today Tonight. The figures for High School Musical 2 were disappointing, only 780,000 viewers and outdone by the Shrek special -had everyone who cared seen it on Foxtel already?
Nine had some decent raters this week, its top show was Missing Persons Unit at 1.4m followed by and Farmer Wants a Wife, 60 Minutes, Shrek the Halls, CSI, National Nine News, Cold Case and A Current Affair. Despite a strong lead-in from Shrek, the grand final of Australia’s Funniest Home Videos was a middling 990,000, slightly lower than its average audience. The perennial show is back next year. Antiques beat Deal on Monday -no easy feat given its usually when Seven gives away its biggest cash in order to lure in more viewers for the rest of the week.
Australian Idol’s finale audience who sat through a night of awful technical problems deserved a medal. The 1.45m crowd was well down on last year’s 2.1m and it only just won the network the night. TEN’s only other good news for the week was the LA Galaxy vs Sydney FC match at an ok 1.08m viewers. On several nights TEN finished third behind the ABC. TEN chose not to air a crucial episode of House which would have resolved an on-going storyline and wound up with just 18.7% for the evening. Cane did so poorly it has already been shifted to the later 9:30pm slot this week. The best of two eps of Fifth Grader only managed 859,000. And if TEN can’t compete on Fridays and Saturdays anymore it might as well programme the test pattern next year. This has gone on too long.
A more sedate Chaser team parodied the election night to secure 1.37m viewers for the ABC. Also strong were Enough Rope with Andrew Denton, ABC News, The Brief, The New Inventors and Doc Martin.
SBS’ new favourite night is Saturdays followed by Mondays.