The cricket was a big winner for Nine, averaging 1.5m viewers, which, with the exception of last year’s Ashes, helped give Nine the highest result for a day’s play in a summer Test match in the last seven years.
Nine has also won the first ‘unofficial’ week of 2008 ratings with a 27.4% share over Seven’s 26.9%. TEN had 20.4% yet still managed to pump out a Press Release that it was the ‘Star of Summer.’ Looks like 2008 will again continue the TEN marketing spin.
TEN says it is the ‘star performer’ of summer because it is the ‘only commercial network to gain audience in all major demos.’ It makes the conclusion by comparing the first 5 weeks of Summer 06/07 to Summer 07/08 between 6pm and 10.30pm. TEN says they are up 5% while Nine is down 14.5% and Seven down 0.4%.
Yet in the same Press Release it shows Seven has a total summer share of 37.3%, Nine 35% and TEN 27.7%. Last night the network was even fourth behind the ABC.
That’s some ‘star performance.’
Finally, with Cricket running overtime yesterday (18:45) there were some big runs on the board for Nine. Whats Good For You was replaced by You Are What You Eat on East Coast.
Nine Press Release:
A peak audience in excess of 2.6 million watched Australia score a 122-run victory against India on the final day of the Second Test, with an average of more than 1.5 million watching Channel Nine’s exclusive coverage across the country.
Nine’s broadcast peaked at 2.622 million viewers across the 5 City Metro, with an average 1.518 million tuning in to the final day of the Second Test from the Sydney Cricket Ground – the highest result for a day’s play in a summer Test match in the last seven years (excluding results for the Ashes last year).
An average 1.107 million viewers tuned in around the country between days 1-5, Nine’s strongest result across a Test match since the Second Test between Australia and South Africa in December 2005 (excluding the Ashes).
In Melbourne, day five attracted a peak audience of 826,000 and averaged 475,000 viewers across the entire day’s play.
In Sydney, a peak audience of 836,000 tuned in yesterday to witness Australia score a record-equalling 16th consecutive victory, and retain the Border-Gavaskar Trophy with a two-nil lead in the four-match series. Nine’s exclusive coverage of day five averaged 476,000 viewers.
In Brisbane, a peak of 461,000 tuned in, with an average of 261,000 viewers watching the final day of play.
A peak audience of 279,000 watched in Adelaide, with an average of 158,000. In Perth, coverage peaked with 220,000 viewers on day five and attracted an average audience of 148,000.
Nine’s summer of cricket continues with coverage of the Third Test between Australia and India commencing on Wednesday, January 16 from the WACA.