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There will be ratings blood for Oscars

There seems to be a lot of talk about how the audience figures for this year’s Oscars were down on previous years.

In the US it was down 20%, notching up the lowest audience ever recorded.

On Monday Channel Nine gained an average audience in Australia of 934,000 viewers. After a half hour of red carpet fuss, the ceremony itself didn’t start until 9pm. Some are commenting on 934,000 as a poor result.

Comparatively, in 2007 it had 1.087m but the ceremony was also on an hour earlier from 8:00 – 11:30pm (the Red Carpet screened at 7:30-8pm with 1.031m).

Given this then, the 2008 figure isn’t significantly different. It won every hour once Desperate Housewives concluded.

Traditionally, the Oscars never gets the top figures of the night, but again, this is no surprise given the broadcast is some 3.5 hrs.

3 Responses

  1. With the US’s ratings for the Oscars being down, how come its a bad thing if it still rated at the Number One with nearly 3 million veiwers more than the number two spot?
    The ratings maybe down on last year but it still has the top position!

  2. For the US sake, is the biggest awards show of the year about ratings? Or is it about the people and movies that are awarded?
    So if the ratings dip so low will they stop airing the Oscars entirely?
    Doubtful.

  3. overseas awards shows I think are always going to suffer here due to media coverage given to the winners before it gets to go to air (mind you, Nine are just as guilty of that by running spoilers on its own news), but I can’t see Nine airing it live either. A future scenario might have it live on Foxtel and a highlights package on 9 later in the day, which I think Foxtel & Ten did a similar arrangement last year with the Golden Globes IIRC?

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