Offload it in the Easter non-ratings.
In an extraordinary move, TEN has scheduled its World Premiere telemovie Emerald Falls to screen at 8:30pm on Good Friday.
With a star-line up of Georgie Parker, Vince Colosimo and Catherine McClements this has to be one of the more bizarre programming moves of the year.
Why not screen it after the bumper Sunday night lead in from SYTYCD? Instead TEN will have this following Simpsons repeats. Seriously….
Having spent all the money on producing the film it defies belief that TEN are giving this a World Premiere in non-ratings on a Public Holiday, when fewer viewers are following normal routines. TEN won’t get the same advertising revenue it could attract in a more profile slot. In Victoria it will also compete with Seven’s Royal Children’s Hospital Appeal, normally given to a variety concert in the evening.
Last year the top rating show on Good Friday was Seven News at 1,342,000 viewers.
So is the film a dud? The story is set in the Blue Mountains and centres around Parker’s character running a B&B.
The only consideration for TEN that isn’t affected by the timeslot is that it still enjoys the same local drama points, as a prime time first run film in or out of ratings.
So what do you think? Will you be putting aside your Good Friday to watch a World Premiere movie, or do you have better ways to spend your holiday?
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