A new Arena

After purchasing the Arena Channel last year from XYZ Networks, Foxtel is set to re-brand its presentation, following an alignment with Bravo Media in the US.

Arena will utilise the Bravo slogan “Watch What Happens” and have access to Bravo-produced product including Kathy Griffin: My Life on the D-List, Hey Paula!, The Real Housewives of Orange County, Top Chef, Million Dollar Listing, Tim Gunn’s Guide to Style, Flipping Out, The Millionaire Matchmaker, The Real Housewives of New York City, Step It Up & Dance, Top Design and Welcome to the Parker and more.

The Aussie version of Project Runway is set to air later this year with Kristy Hinze and there is talk of a spin-off for designer Jonathan Pease.

Foxtel’s Brian Walsh, said, “This renovation of Arena will set it apart from any other channel on Australian television. Bravo’s audience and demographic are a perfect fit for where Arena is heading and the new programming will provide a real alternative of exclusive and never-before-seen content.”

Press Release:

NBC Universal International Television Distribution and Bravo Media have entered into separate, exclusive agreements with Australia ‘s FOXTEL for programming and branding, it was announced today by Belinda Menendez, President, NBC Universal International Television Distribution, Frances Berwick, Executive Vice President and General Manager, Bravo Media, and Brian Walsh, FOXTEL Executive Director of Television and Marketing.

As part of the long-term exclusive agreement with Bravo Media, FOXTEL will adapt Bravo’s successful “Watch What Happens” branding campaign for the Arena channel in Australia . The agreement with FOXTEL marks the first “Watch What Happens” global expansion, includes both on-air and off-air graphics, and is complementary to the new Bravo programming deal completed with NBC Universal International Television Distribution.

Bravo is currently America ‘s fastest growing top 20 ad-supported cable entertainment network in primetime among adults 18-49, and placed ninth among all ad-supported cable entertainment networks for women 18-49. With the number one most upscale and educated audience in cable, the network has launched worldwide television brands including the Emmy-nominated creative competition series Top Chef, which is also the number one food show on U.S. cable, the Emmy-Award® winning Kathy Griffin: My Life on the D-List and Queer Eye For The Straight Guy and the hit series The Real Housewives of Orange County.

Under the terms of the multiple-year agreement with NBC Universal International Television Distribution, FOXTEL will have the exclusive basic cable rights in Australia to a broad selection of successful and critically acclaimed programming from Bravo’s U.S. channel. The programming will appear on Arena with highlights including such series as the Emmy Award®-winning Kathy Griffin: My Life on the D-List, Hey Paula!, The Real Housewives of Orange County, Emmy Award® nominee Top Chef and Million Dollar Listing.

Additional titles that make up the programming deal include Tim Gunn’s Guide to Style, Flipping Out, The Millionaire Matchmaker, The Real Housewives of New York City, Step It Up & Dance, Top Design and Welcome to the Parker, as well as others to be announced.

FOXTEL Executive Director of Television and Marketing, Brian Walsh, said, “This renovation of Arena will set it apart from any other channel on Australian television. Bravo’s audience and demographic are a perfect fit for where Arena is heading and the new programming will provide a real alternative of exclusive and never-before-seen content.”

“We are very excited by these complementary deals and the powerful template they provide for FOXTEL and the Arena channel,” said NBC Universal International Television Distribution President Belinda Menendez.

“These agreements underscore the proven global appeal of Bravo’s unique, compelling and addictive slate of programming.”

“We’re excited to be a part of such a ground-breaking deal, and incredibly proud and flattered that Bravo Media’s brand assets have achieved this level of international recognition,” said Frances Berwick, executive vice president and general manager, Bravo Media.

“As we continue to expand Bravo Media to worldwide markets, our partnership with FOXTEL is the next step in bringing our unique brand to global audiences.”

2 Comments:

Leave a Reply

You must be logged in to post a comment.