Airdate: The Gruen Transfer

Wil Anderson will be back on the ABC this month.

His new panel show The Gruen Transfer takes a swipe at the advertising industry, promising “a fast, funny show about advertising that will make you look differently at the constructed world around you.”

It premieres 9pm Wednesday May 28 on ABC1.

Each week, Anderson is joined by guests and advertising industry experts prepared to share the ideas and insights that drive them.

According to Wikipedia, in shopping mall design ‘the Gruen transfer’ refers to the moment when consumers respond to “scripted disorientation” cues in the environment.

Anderson’s return to a regular Wednesday night series, will doubtless please fans still missing The Glass House axed in 2006. The show is produced by Andrew Denton.

Press Release:

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.

It’s not an expose. It’s not a satire. It’s about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising “maybe the most powerful art form on Earth”. And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

We all think we’re immune to advertising, that we’re smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another? As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realising, to buy the orange dishwashing liquid, what else can you be persuaded to do? Advertising: you know you’re soaking in it.

Which is where The Gruen Transfer comes in. Each week, host Wil Anderson is joined by guests with the best and brightest minds in the advertising industry: insiders prepared to share the ideas and insights that drive them.

The Gruen Transfer premieres 9pm Wednesday May 28 ABC1 and is repeated on ABC2 – Thursday, May 29 at 8:30pm.

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3 Comments:

  1. I thought the Gruen transfer was slow and a bit painful. It was like Wil was surfing around for some good wisecracks but the panel could not set him up. Advertising people are about as funny and interesting as economists. I like Wil but this show is way boring.

  2. I saw an ad for a ‘Gruen’ face cream on ABC1 on Friday night. I was wondering why there was a commerical ad on the station, but now it makes sense, it was fake ad.

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