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Lock up your altar boys

When the complaints start rolling in, you can say you heard about it here.

Tomorrow night the ABC premieres its new panel series The Gruen Transfer. Wil Anderson asks 4 members of the advertising industry how they would reinvigorate a tired old brand.

They chose the forthcoming visit by Pope Benedict for World Youth Day in July. Check out their suggested campaign slogans.

How long until the complaints letters and talkback radio responds to this one?

Uploading this clip onto YouTube its clear the folk behind this show know how to promote their product (and yes I realise I am furthering this).

The Gruen Transfer premieres 9pm Wednesday on ABC1.

2 Responses

  1. Hi David,

    I thought the first episode was really good. The editing might need some work, and I’m not convinced by Wil Anderson as the host; but the guests and ideas were great, and it was quick half-hour of television. Could easily be presented in a longer format.

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