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WIN marketing appointment

The WIN Corporation has appointed a new Chief Marketing Officer in Tracy Richardson.

Richardson, formerly with News Ltd, will work to expand all of WIN Corporation’s consumer brands, including WIN Television, Channel Nine in Perth and Adelaide, SelecTV, Crawford Productions and the WIN Radio stations i98FM and C91.3FM.

“It is with great pleasure that I announce Tracy as a member of WIN’s newly structured executive team,” Mr Butorac said. “Tracy has the aptitude to ensure the company is significantly placed across the media landscape through the execution of calculated marketing plans.”

She starts in July.

Press Release:

WIN Corporation Managing Director, David Butorac, today announced the appointment of Tracy Richardson to the newly created role of Chief Marketing Officer (CMO).

Reporting directly to the Managing Director of WIN Corporation, the CMO will reinforce WIN Corporation’s position in the marketplace with strategic approach and delivery across all business divisions. She will work to expand all of WIN Corporation’s consumer brands, including WIN Television, Channel Nine in Perth and Adelaide, SelecTV, Crawford Productions and the WIN Radio stations i98FM and C91.3FM, as well as the newly created push into Digital Media.

“It is with great pleasure that I announce Tracy as a member of WIN’s newly structured executive team,” Mr Butorac said. “Tracy has the aptitude to ensure the company is significantly placed across the media landscape through the execution of calculated marketing plans.”

Mr Butorac continued, “Her experience to date is an excellent fit to the expanding requirements of WIN Corporation and I look forward to working with her to continue to build on the brand equity of all our companies.”

Mrs Richardson has exceptional experience encompassing strategic and tactical marketing within the media industry having most recently worked with News Limited as the National Trade Marketing Manager for Group Marketing. Prior to that, Richardson was the National Marketing Manager for News Limited Community Newspapers.

On accepting the position, Mrs Richardson said, “I’m very excited to lead the Marketing division at WIN Corporation and be given the opportunity to play a pivotal role in the future of this diverse media company.”

Mrs Richardson continued, “I look forward to further leveraging the power of WIN Corporation and exceeding the expectations of our consumers and clients.”

This announcement follows the recent appointment of Chris Williamson to the position as Head of Digital Media, WIN Corporation.

Mrs Richardson will commence as CMO with WIN Corporation in July, 2008.

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