In recent months Nine’s Today Show has started half an hour earlier at 5:30am, as a way of getting a head start on Sunrise.
But from Monday, Seven will counteract with a new Seven Early News, also at 5:30am. To be presented by Natalie Barr and Mark Beretta, it will draw upon overnight news stories from ITN and NBC sources. It will also contain more weather and finance than other Seven News bulletin.
Sunrise will start as usual at 6am.
Next week while Barr is filling in for Melissa Doyle, Simon Reeve will fill kick off the news programme.
Meanwhile, Georgie Gardner is said to be hosting National Nine Early News at 5am when it goes to air from July 21.
Channel Seven will launch an early news bulletin starting this Monday 14 July 2008.
Hosted by Natalie Barr with sports news from Mark Beretta, Seven Early News will start at 5:30am and is a lead-in program for Sunrise.
Seven Early News will be your first look at breaking overnight news, overseas events and of course the first glimpse at the day’s weather and finance.
Director of News and Public Affairs, Peter Meakin, says the 5:30am bulletin caters for the increasing number of viewers who are starting their day earlier and complements Seven News at 11:30am, 4:30pm, 6pm and the late-news bulletin.
“Experience has taught us that our audience decides when they want to watch News and it’s our job to oblige them,” he said.
“It’s no longer acceptable to cram all a day’s events into a 30-minute bulletin at 6pm and leave it at that.”
“Of course, our 6pm News is still our flagship bulletin but we have also discovered that we can attract substantial audiences at almost any hour of the day and night.
“With so many information sources these days, we can’t expect our viewers to wait.”
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