Nine screened just one episode of Bad Lads Army and it’s gone, to be replaced by Ladette to Lady.
Seriously, who is minding the shop?
The episode, which screened at 9:30 (or 9:45pm in some states) on Tuesday night attracted 724,000, down on the average 900,000 pull of Ladette.
While it isn’t brilliant, 724,000 is still a competitive figure for this kind of show in this kind of timeslot. But how can anything garner word of mouth when it is pulled off air so quickly? And why should audiences even try the next offering if they have no confidence the show will remain? This is either clumsy to rip off air, or clumsy to have slated it in the first place. It’s hard not to read this as anything other than a complete programming fumble. Maybe Nine should have premiered it on April 1 instead of July 1.
In bringing back Ladette to Lady, Nine goes back even further than before, screening the debut series made in 2005. Make sure you’re watching or Nine might take that off too.