Live life! Turn off the TV!
- Published by David Knox
- on
- Filed under News
Oh dear, our commercial Free to Air networks must be really feeling the need to become a better citizen.
From Sunday the big three networks are about to hit us with lovely community service commercials telling us how to adopt a healthier lifestyle.
Yep Grant Hackett (currently with Seven), Giaan Rooney (currently with Nine) and Michael Voss (currently with TEN) are going to spruik the wonders of eating “lots of fruit and vegetables” and reminding us to “drink in moderation.” Seriously, what the?
What about telling us to turn off the TV and think for ourselves? Better yet just take the TV outdoors.
The press release on this bizarre campaign is below. Note the words in the first sentence: “several million dollars.”
Press Release:
In a campaign worth several million dollars, Free TV broadcasters have joined with prominent Australian sports stars to urge young Australians to adopt a healthy lifestyle.
Olympic medalists Grant Hackett and Giaan Rooney as well as AFL Brownlow medalist Michael Voss are spearheading the “Live Life” campaign promoting healthy eating and drinking habits. The campaign will run on all metropolitan and regional commercial television networks over the next few months.
Grant and Michael use their own experiences to talk about the need to eat a balanced diet with “lots of fruit and vegetables” and to keep active. Giaan is aiming her message at the need to drink responsibly and in moderation.
“We are very pleased that these three prominent Australians have given their time voluntarily to help deliver these important messages,” said Free TV Chairman, Wayne Goss.
“There has been a great deal of public concern and debate about these two important issues and their impact on all Australians, particularly young Australians,” Goss said.
“We are confident that this initiative will help to raise awareness of these issues in a positive and direct way.”
The “Live Life” campaign comprises three 30 second television commercials and will air nationally from this Sunday, 13 July.
6 Responses
Maybe instead of TiVO people should be buying exercise equipment like a treadmill to use while they watch, instead of just sitting around!
It’s like an episode of the Hollowmen come to life!
How ironic, a TV station asking people to exercise.
Reminds of the old “Life be in it” campaign when I was a kid. I can still remember that jingle, so it must have had some impact!
Yep, take a leaf out of the Darwin chap who has set up his TV, DVD player, etc in the town square and watches tv with passing shoppers 😉
Much healthier !
Lmao!! Vossy telling us to drink in moderation?