It will screen at middays and follow with Ellen. This puts the show in direct competition with Dr. Phil and Oprah, which regularly win their slot on TEN.
David Gyngell said the move was designed to provide regular demographics in the timeslot, which currently shifts according to whatever daytime movie is scheduled.
“It could be anything from soft porn to 70s movies. It’s better to give consistency to advertisers,” he said. Economically of course, this makes much better sense than trying another Catch-Up.
The View currently screens on the W Channel, which strategically moved the show from a 1:40pm slot to 11am daily, in May.
WIN also screens Ellen in select markets.
No airdate for the new chat shows have been announced.