Britain’s Scrapheap Challenge, in which teams of contestants have 10 hours in which to build a working machine from a junkyard is the top rating show on ABC2.
It has a 6:30pm peak audience of 91,000.
Buoyed by the Paralympics, ABC2 has grown from a weekly reach of 700,000 to 1.5 million in three months. “Reach” is the number of different people who watch the network over one week, not the average number of viewers which is the norm in television ratings.
ABC managing director Mark Scott said the growth of ABC2 mirrored the international experience, in which unique content drove digital take-up.
“Compelling content will drive audiences to digital television and will encourage them to upgrade their set or buy a digital set-top box,” Mr Scott told The Australian.
“The numbers have proven this by effectively doubling the reach of ABC2 over a three-month period, culminating in a reach of 1.5 million.”
The average reach of ABC2 is now 860,000 viewers across the five metropolitan markets.
Significantly for ABC2, children’s television is booming. ABC2’s dedicated children’s slots in the morning and the afternoon are eroding pay-TV’s share. More kids, and the gap is even wider with pre-schoolers, watch the free ABC2 channel than Disney, Playhouse Disney, Nickelodeon or Nick Jr.
ABC2 now has an almost 15 per cent share of the pre-school audience.
The most popular nights on ABC2 are Wednesday and Thursday, when The Gruen Transfer and Spicks & Specks are re-screened, after first appearing on ABC1.
Mr Scott said, “More unique choice on digital television will provide great assistance to government in its aim to switch off analog television by 2013.
“They’ll make the switch sooner if there is great television you can only see on digital television. We can see that with our children’s programs.”
Source: The Australian