When Gordon Ramsay is no longer working, we’re in serious programming trouble. But 712,000 viewers was all he attracted last night at 9:30pm, well down on his highs of 1.3 – 1.4m. Nine now gets that for repeats of Two and a Half Men.
Nine started the latest series of Kitchen Nightmares USA just days after its US screening. Airing on a Monday the first episode was virtually a recap, with Gordo going back to restaurants he had spruced up before. Last week the first “new restaurant” didn’t air til 10pm, following the 90min premiere of Fringe.
After another new episode next week the series will then be pulled from schedule to be replaced by Hell’s Kitchen series two. This aired in the US in June 2006, and has already aired on subscription TV. The Lifestyle Channel is already airing series four.
It does seem peculiar to replace one under-performing Gordon Ramsay with more Gordon Ramsay. Maybe the problem lays in over-exposure, shifting timeslots, lead-in programmes or even the “muppets” at Channel Nine?
Updated: Hell’s Kitchen & Kitchen Nightmares USA now replaced by CSI: NY from Oct 15.