Seven is really, and I mean really, pushing Make Me a Supermodel with another repeat of last week’s episode set for tomorrow.
It will air at 12 midday on Thursday, followed by a repeat of the offshoot Off The Runway at 1pm.
Repeats, or “encores” as some have dubiously called them, are often employed to create awareness of under-performing shows. All three commercial networks dabble with this strategy from time to time. Last night the “behind the scenes” edition attracted 436,000 viewers, beaten by Secret Diary of a Call Girl at 578,000.
So far Supermodel hasn’t exactly set Seven’s world on fire, with 936,000 viewers last week. Meanwhile Australian Idol, the same target audience, delivers 1.2m for TEN.
Seven has tried to prop up the model show with extra screenings since it began. It must be wondering what Australia’s Next Top Model did to gain such media coverage and 4 seasons under its belt. With a former Miss Universe fronting the show, it’s even more surprising.
The new ep of Supermodel will screen at 8pm following one hour of Home and Away.