Is Week 41 Nine’s last shot?
Nine hasn't won a week since July, and kicks off this week with an 8% lead. But will it hold up?
With 2.07m viewers for the NRL Grand Final it’s game on in TV land for this week’s ratings crown.
Last night the network attracted a 33.2% share over rival Seven’s 25.2%. Nine hasn’t won a ratings week since July.
Just the second hour of the match factored into Nine’s primetime share, only in Sydney and Melbourne. Time delays in Queensland, and South Australia meant a slim 30 minutes made it into primetime, and none in Western Australia. At least it gave Nine’s other shows a healthy lead-in.
In comparison to 2007, moving the NRL final from 7pm to 5pm has cost the Nine Network. Last year it reached 2.38m with a 40.7% share, Nine’s biggest audience of ’07.
NRL chief executive David Gallop has refused to guarantee the daytime grand final will be kept for next season. “It certainly appeared to be a success but there’s a number of things we want to look at in the cold light of day,” Gallop said. “Things like television ratings. And we were probably a thousand or so people short of a sellout. There are those things to look at but it appears to have been a success. Everything’s under review.”
Many will argue this could be Nine’s last shot at a weekly win before ratings conclude at the end of November. But despite a strong Sunday, Seven will hit back tonight and tomorrow. On Thursday it has a new line-up.
Excluding two weeks of Olympics, Seven has 19 wins to Nine’s 10 (bookended by Opening and Closing ceremonies technically the Olympics factored into four weeks of ratings: Seven 17 / Nine 10).
But as any observer knows, winning Sunday with an 8% lead is no guarantee of anything.
Only 3 weeks ago Nine had a 7% lead over Seven after its Sunday night -and it still lost the week.
If only Nine could get Charlie Sheen to play rugby league, they’d have themselves a mighty goal…
Source / photo: smh.com.au