It’s only early days on this news, but Network TEN is believed to be on the hunt for more light factual entertainment shows that can be stripped across its earlier primetime slots.
TEN execs are at MIPCOM in Cannes to look at new products for its 2009 slate.
As we know, Seven has built a formidable programming platform based around factual series on early weeknights. Shows like Border Security, The Force, RSPCA Animal Rescue and Medical Emergency have given the network a stronghold, that leads into 8:30 dramas.
Now TEN is understood to be looking for similar product, particularly in the light of the holes left by Big Brother.
But while Seven’s older audience has flocked to its factual series, several of TEN’s attempts have misfired.
Bondi Rescue was a big hit, but Bondi Rescue: Bali has vanished without trace. Jamie’s Ministry of Food didn’t exactly set the kitchen on fire last week either. Earlier attempts at reality shows like Teen Fit Camp, Kid Nation, I’m a Celebrity Get Me Out of Here.
How to Look Good Naked and Saving Babies did well enough. Kenny’s World seems to have an audience, but is hampered by its low lead-in. It returns tonight at 8pm. Another series, Bondi Vet is yet to air.
TEN’s recent attempt to revive a game show format early in the evening also flopped with Taken Out.
Yesterday, Seven CEO David Leckie was quoted as saying, “If I was (TEN’s programming chief) David Mott I wouldn’t know where to start getting 120 hours of prime-time television (to replace Big Brother).”
A defiant TEN is planning to reveal plans soon.