For the second time in a week, A Current Affair has devoted an entire segment to re-screening interviews from The Oprah Winfrey Show.
The first one, in which Nicole Kidman and Hugh Jackman appeared to plug their film Australia, was arguably newsworthy.
Winfrey’s endorsement of the film, enthused on her own makeshift Aussie porch, was a brief American love affair with the country. Not to mention a big boon to the success of the film. Nine has a deal with 20th Century Fox to promote the film (which led to Tuesday’s edition devoted entirely to the red carpet premiere). But the Winfrey moment was news and reported by most media.
Last night ACA revisited the Winfrey show for an interview with Brad Pitt and (ever so briefly) Cate Blanchett, for their new film.
Introduced by Tracy Grimshaw, the entire segment thereafter was edited Oprah moments, without any additional reporting. What was the human interest story here? Brad loves working with Cate? And where was the journalism? Sandwiched into a live to air broadcast from storm-affected Brisbane suburbs, it detracted from ACA‘s more-serious news pitch.
Last week a thoughtful Grimshaw told TV Tonight she didn’t always get her way on the editorial of the show. If ACA plans on passing off more segments from other programmes as stand-alone segments, perhaps producers should consider paying more attention to the ideas of the host.
Otherwise, maybe Nine could just set about acquiring the rights to Oprah from TEN and air the whole bloody thing…