Gone: Fringe (again)
Nine promised Fringe in summer, right? They just didn't say for how long...
This really is very poor for customer relations…
Nine has now dropped Fringe from its schedule a second time, despite promising the show would air over summer (technically they kept the promise, they just never promised for how long). It is to be replaced with repeats of Crime Investigation Australia from Monday.
On Monday night the show managed 602,000, beaten by a double ep of Bones on 1.16m and ABC’s 90 minute Celebrity: Dominick Dunne slightly ahead on 697,000.
Now the J.J.Abrams sci fi, hailed as one of Nine’s big titles for the second part of the year can’t even find an audience in summer. Or is it that the audience was disillusioned by the first dumping? When Nine initially dropped Fringe readers of TV Tonight vented their anger in droves.
Nine’s abandonment of Fringe, now out of schedule entirely, follows TEN’s promise of 90210 for summer, but given just one night’s return in the last week of ratings. It didn’t even make it to summer.
What remains something of a contradiction for Nine is its continual courting of younger, advertiser-friendly viewers while demonstrating programming disdain for the shows that appeal to the market and failing to understand the way younger viewers think.
Nine would do well to spend some time on focus groups -but then, these things kinda cost money….