Karl Stefanovic will host one of Nine’s new 2009 shows, Random Acts Of Kindness next year, described as “heart-warming and feel-good, making dreams come true for deserving Australians.”
The show, one of several ‘uplifting’ shows Nine plans for the year, will also feature Scott Cam.
CEO David Gyngell has plans up his sleeve to use the Today show team in various projects.
“Gyngell has got a bunch of new shows he is throwing out there at the moment,” Stefanovic says.
“So don’t be surprised to see more of the Today show team in various roles for the network, which is good for whatever show that is and the Today show.”
But it could also lead to over-exposure.
Seven has already learned the hard way that having David Koch and Melissa Doyle front every second show is not necessarily good for business. It’s a fine line between cross promotion and overdoing things, especially for personalities who already appear across most of the television year.