Seven’s broadcast of the 2009 Australian Open kicks off tomorrow. Two whole weeks of almost wall to wall tennis,
If you’re a die-hard sports fan its a veritable feast, and it conveniently allows Seven to promote its key shows for February.
And as a fan you are probably looking forward to seeing the broadcast in all its glory. But you won’t see much difference in the quality of sound and vision on 7HD over Seven’s standard channel.
Seven won’t be broadcasting the tennis in high-definition.
No, in 2009 it will again be broadcast in SD on both its channels.
This is a disappointing decision by Seven.
Nine broadcasts its cricket in high definition on 9HD and TEN does likewise for the AFL on TEN HD.
While networks are trying to impress us with promises of Freeview and goading us to upgrade to digital HD television, Seven continues a go-slow on offering contemporary vision.
No doubt one of the reasons behind this is the fact that the revenue is driven by Seven’s SD channel. Offering a more appealing broadcast on 7HD doesn’t add-up when it ratings (and revenue) are not supplied.
ABC2 (which is digital but not high-def) is the only FTA network outside out traditional 5 FTA channels included in OzTAM ratings.
OzTAM is jointly owned by Seven, Nine and TEN.