Television networks are a lot like political parties.
Some of us are very one-eyed in our preferences. Most viewers tend to lean towards one over another. We make judgements on them based on the way they do their business, not just the content they air.
Like good government, we all win when there is healthy opposition.
And just as Australians threw out a government that had been ruling too brashly, too long, so too have viewers seen an upheaval in ruling networks in the last two years.
Today most of us are swinging viewers, ready for a very long campaign that won’t end until November.
Shiny new shows are like election sweeteners, luring us to switch sides.
Some networks will kiss babies and offer all manner of incentives, only a fraction of which will ever become a reality. But we’re sceptical over how many election promises, also known as programming, are set to be broken.
If it’s all too overwhelming, you could always vote independent: SBS or ABC.
But if we get the government we deserve, then silent viewers probably help us get the television we deserve too.