Network TEN has won its second night of ratings this year, thanks to a big push from the 2009 Australian Grand Prix. The twilight event helped push the race into primetime, something networks have long desired of the AFL Grand Final.
It follows the network winning last Thursday, when the Richmond v Carlton match helped it win the night. On the back of its launch for ONE, sport looks a winner with the TEN audience.
The race pulled just over 1m viewers nationally. In Melbourne, the Australian Formula 1 Grand Prix Race was the top program in total people for the night with 477,000 viewers.
The big lead in sure helped other shows. TEN also picked up 1.4m viewers for The Biggest Loser and 1.3m viewers with So You Think You Can Dance Australia. Both aired 30 minutes later than usual. A late 10pm start for Rove took 779,000 viewers.
TEN won Sunday with a 27.6% share over Seven’s 26.4% and Nine’s 25.3%.