It was a week that gave everyone reason to smile -well everyone in commercial telly, anyway.
The Seven Network again won the week, its sixth so far this year. Seven won with a 28.6% share to Nine’s 26.1% and TEN’s 23.1%. ABC had 17.0% and SBS: 5.5%.
Seven won key demos 18-49 and 25-54. TEN won 16-39. Seven also won Sunday, Tuesday, Wednesday, Friday and Saturday. Nine won Monday, while TEN took out Thursday – topping its best week so far this year. Seven won all cities -just. It won Brisbane by just 0.1% and Sydney by 0.3% ahead of Nine.
Underbelly was again the top show of the week taking 2.07m, its lowest audience this season. But it was enough to better the best of Packed to the Rafters in 2009. The show’s finale nevertheless took an impressive 2.03m. The conclusion of the show could now create opportunities for rival networks, unable to topple Seven’s strong Tuesday line-up.
NCIS (1.39m), Spicks and Specks (1.23m) and Top Gear (899,000) were again tops for TEN, ABC and SBS. The debut of Lawrence Leung’s Choose Your Own Adventure took 674,000 which was quite drop from the 1.15m tuned into The Gruen Transfer before it. Did they not even want to try the new show? The finale of Aussie Ladette to Lady took 955,000. More finales are due this week with the last ratings week before the Easter break.
The launch of ONE on Thursday night was joined by the network’s first nightly win of the ratings year. Its AFL match soared to 709,000 viewers in Melbourne and just over 1m nationally. Ratings for the new channel will be supplied from early April.