Scorched wins Digital Emmy
Nine's disaster telemovie of 2008 seems to be getting some belated recognition this week.
It lost out athe AIMIA Awards but the Nine’s telemovie Scorched has won the 2009 International Digital Emmy for best fiction program.
The announcement was made at a gala ceremony on Monday night in Cannes.
Nine’s disaster telemovie was launched with a huge online campaign with an extensive story with a fictional blogger, Cassie, and 20 webisodes, each two to three minutes long, that serve as a prequel and sequel to the futuristic story. Rachael Carpani and Nine’s Mark Ferguson played reporter and news presenter for a fictional news network CPN in the year 2012.
The movie was set five years in the future when Sydney is in the grip of drought and ravaged by fires, and featured Vince Colosimo, Georgie Parker, Les Hill, Libby Tanner and Cameron Daddo.
Yesterday Scorched also picked up a Logie nomination in the Most Outstanding Drama category. At the time it aired the telemovie attracted an audience of 1.12m losing against Dancing with the Stars and Australian Idol.
It highlighted the challenges of telemovies getting a return audience on one single viewing (Emerald Falls and The Informant would probably concur) given the high production cost of a single drama.
At least Scorched is enjoying some belated recognition.
Source: Hollywood Reporter