TEN held a media launch for Masterchef Australia, its bright new reality hope, in Sydney yesterday.
The 20 contestants who will vie for the inaugural title were introduced along with the show’s host Sarah Wilson. They will share a mansion in Sydney’s east for the duration of the FremantleMedia series.
Programmer David Mott said the network was trying to reach a broad audience.
“What we wanted to achieve is a show for food lovers and non-food lovers like me,” he said.
“This show really does connect with audiences globally.”
The show also features chefs George Calombaris and Gary Mehigan (pictured) and food critic Matt Preston as judges.
More than 7,500 Australians applied to be on the show.
TEN has a lot riding on the show, which is based on a UK format. It will provide a mid-year tentpole to the network’s programming, replacing Big Brother.
It begins late April.