Foxtel has announced Warner Brothers’ The Curious Case of Benjamin Button will premiere on Box Office on the same day and date as its Australian Blu-ray and DVD release.
Foxtel Director of Television Brian Walsh said, “This deal represents a transformational moment for subscription television subscribers who no longer have to leave home to see the latest release movies as soon as they are available on Blu-ray and DVD.
“The hugely popular and award-winning film The Curious Case of Benjamin Button was the perfect movie to launch this initiative.
“To inform subscribers about this landmark deal with Warner Bros, Foxtel Marketing will be undertaking a full campaign ‘Push the button to watch Benjamin Button’ so they can have On Demand access to the film.”
The Curious Case of Benjamin Button will be available from June 3, 2009 on Foxtel Box Office and Foxtel Box Office HD On Demand.