Celebrities in digital retail push
Sandra Sully, Larry & Kylie, B1 & B2. They were all there to help Freeview sell some boxes.
TV celebrities were hauled in for the Freeview media press conference in Sydney yesterday.
TEN News presenter Sandra Sully, SBS commentator Craig Foster and Seven Morning Show hosts Larry Emdur and Kylie Gillies and some Bananas resplendent in Pyjama were on hand as Freeview chairman Kim Dalton unveiled the first range of Freeview-compatible equipment at Dick Smith’s George St store.
While not all manufacturers were present, Freeview says the following are participating:
Arista Electronics Pty Ltd
Digital Products Group (Beyonwiz)
Hills Industries Ltd (DGTEC)
Hybrid Television Services (ANZ) Pty Ltd
LG Electronics Australia Pty Ltd
Panasonic Australia Pty Ltd
Pixel Magic Systems Ltd
Sony Australia Pty Ltd
Strong Technologies Pty Ltd
“Any HD digital receiver will receive the Freeview channels,” said CEO Robin Parkes. “These product logos are designed to further assist people in identifying digital TV equipment. Because Freeview channels are all digital, they provide a superior viewing experience with fantastic picture quality and sound.”
Nobody is really saying whether B1 and B2 were able to explain when ONE HD will be coming to Wagga Wagga, or whether Sandra Sully broke into a rendition of ‘Born Free’ but there’s always hope…
Source / photo: CNET