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Heaven for Seven

When they went into Saturday, Seven and Nine were dead even. But Seven won the night off the back of old comedy reruns and managed to steal the week.

vicarAs they went into Saturday night Seven and Nine were a dead heat. It was a chance for Nine to win its second week of the ratings year. But it was not to be.

Seven clinched the night on comedy repeats,  including old Vicar of Dibley reruns it nabbed from the ABC, and Seven News, winning the week with 27.7% ahead of Nine’s 27.4% and TEN’s 23.3%. The ABC had 16.9% and SBS on 4.7%.

Nine won key demos 18-49 and 25-54. TEN won 16-39 (and it also beat Seven in 18-49).

Nine also won Sydney, Melbourne and Brisbane, leaving Adelaide and Perth to Seven. In the west Seven’ share was particularly strong with a 6% lead over Nine. Seven News and Today Tonight continue to dominate in the west, dragging down Nine’s national figures, and some might suggest, denying a weekly win.

Both Seven and Nine tied the week with three nights each. Nine took Monday, Wednesday and Thursday, Seven won Tuesday, Friday and Saturday while TEN won Sunday.

TEN had its best week so far thanks to the Grand Prix, The Biggest Loser, So You Think You Can Dance, Bondi Rescue, Law and Order: SVU and NCIS -its top show of the week with 1.55m viewers. Even a repeat managed 1.33m. Sunday and Tuesday were very strong. If only it could lift Fridays and Saturdays.

TEN’s wins came at the expense of ABC and SBS -the latter had its lowest share so far this year.

But it was Underbelly that was again the week’s top show on 2.12m. Seven’s best was Border Security at just under 1.53m, ABC News took out the week for the national broadcaster at 1.09m while Top Gear was tops for SBS on 897,000 viewers.

This week a few shows had finales including Farmer Wants a Wife (just under 1.5m), City Homicide (1.3m) and The Cut which limped off field with only 341,000 viewers. It was the first drama ABC slated in its rejuvenated timeslot so it will be interesting to see how Spooks performs in comparison.

The 20th Anniversary of Australia’s Funniest Home Videos won its slot with 1.1m viewers.

Seven now has 7 weekly wins for 2009 with 1 going to Nine.

Australia now enters 2 weeks of Easter non-ratings before they resume from April 19th.

Week 14

17 Responses

  1. “Seven clinched the night on comedy repeats, including old Vicar of Dibley reruns it nabbed from the ABC”

    So why the viewers change of tune? Not one week that the “The Vicar of Dibley” was shown on the ABC did it make it into the Top 20. Now it suddenly rates on a commercial network?

  2. Well you see Kenny, this whole ‘winning the week’ really doesn’t exist, or even if it does, it is irrelevant. Total people is meaningless.

  3. well this was 9’s big opportunity to score another week. it really is amazing that they didn’t with that wednesday. but 7 put up a good fight towards the end.

    i think after easter there will be major changes to the demos. 7 has younger shows like TGYH (a demographic superhero), family guy, ponderland, and earl. and HIMYM and scrubs will increase without 2.5 men. wheras 9 is bringing out older shows like missing pieces, u saved my life, RPA, Whats good 4u, and 2 hrs of home made. and losing younger shows like farmerWAW, adults only 20to1, and a new 2.5men.

  4. well this was probably 9’s strongest week in a long time, and 7’s weakest week in a long time. Seings that 7 still won, it just goes to show how strong 7 is as the #1 network.

    from weeks ago i think we all thought that this would be 9’s one big chance to win a week.

  5. very well deserved win for 7 this week they had to work extra hard without rafters especially because 9 still had underbelly. if 7 can win this week i can’t see what will stop them winning the year.

  6. I’m not a 9 fanboy, even though I did work at TCN in the BC (before colour) days, then at TEN, but I don’t get it –
    Nine won key demos 18-49 and 25-54
    TEN won 16-39 and it also beat Seven in 18-49
    – but Seven “won the week” (even though they were #3 18-49
    If I were Nine I would be quite happy having the largest number of viewers 18-54.
    If I were TEN I would also be quite happy having the largest number of viewers 16-39 (also big spenders).
    If I were WIN I would be p’d-off knowing the figures for STW9 News and ACA denied Nine/WIN winning the week.
    A winning week for all, except for WIN.
    On matters of News, on Friday 7, 10, SBS, & ABC all had pieces from on-camera reporters at the G20. Nine’s 4:30 news had Daniel Street on the phone! Could that be one reason why they trail so badly?

  7. 2 weeks of none ratings that have ratings anyway LOL

    If Seven can continue to win the weekly ratings even without Packed it looks like even at this early stage it could be set for another winning year.

  8. People sure love their Vicar of Dibley – me included! Nine really could have won the week but Seven’s Friday in particular was just too strong. Good to see TEN do well too.

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