EXCLUSIVE: Everybody wants to know. What -oh what- does Roving Enterprises have in mind for their mystery 7pm show due to air this year on TEN?
TV Tonight sat down with Executive Producer Craig Campbell, who was instrumental in bringing Rove McManus from community to commercial television in 1999, and twisted his arm -metaphorically, anyway.
Campbell was very obedient in holding firm the network line by simply saying what the show isn’t. But there are a few breadcrumbs here that help build a bigger picture.
“What was it again?” he smiled. “It’s not drama, it’s not a quiz show, it’s not got Rove in it and it doesn’t have Hamish and Andy in it. So what is it? Oh you want me to answer that question!
“We’re trying to hang to it for as long as we can and as close to airdate until we start publicising it.”
Roving Enterprises is currently assembling a production crew for the show, expanding from a staff of about 60 to nearly 100 for the new show.
“We don’t have hosts yet. We do have a very definite idea of what it should be. It is loosely news based, and it is live and it is daily. And it will require a team of about 42 if I count correctly,” he said.
“We’re starting to ramp up development now and there will be a lot of testing. What I don’t want to do with the show is put it out there and have it find its feet on air, although it will with the audience.”
Campbell says the show will screen five nights a week, premiering sometime in the ‘third quarter’ of 2009.
“It will go out when it’s ready, which is kinda nice. I think it’s going to have to grow and I think people are going to have to find it. I’m hoping that we don’t go out with bells and whistles and we just let it go out softly and find its feet. But I think every producer has that dream.
“It would be nice to get it out there and go ‘y’know we’re really proud of this thing and just let it be’ but we’ll see how that goes. I think the quality that goes out will be spot on and I’d be really keen to get out there and do stuff that people are seeing at the moment a little differently -if that gives you another little hint of where the format might go.
“But it’s not A Current Affair and it’s not Today Tonight. It’s not entertainment news and it’s not a political daily.”
So what exactly does that leave? Campbell isn’t saying, except to acknowledge it is a variation of a genre and an originally devised format.
“I think it came out of my head looking at a Bali beach!”