“Multi-channelling is a difficult business for networks and many are now managing decline. Delivering TV is getting more complex and more expensive.”
So says Peter Wiltshire, Network Sales Director of Nine.
Nine’s “new approach to the marketplace” aims to simplify the way ads are sold on the new channel to add value to advertisers in this tough economic climate.
Nine’s plan will see advertising spots that are bought by Nine’s long-term partners on its primary channel be “automatically optimised” into the most demographically suitable programming on the new multichannel for no additional cost.
But two key sentences in the report on digital-media.net.au nods to the part we really want to know:
Nine is yet to announce its plans for its third channel other than to say it will take a general entertainment format and will make use of content that has been stored in its library due to a lack of air space on its primary channel. Wiltshire said it (Nine) is aiming for an August launch.
Then again it was published on April 1st…
You can read more at Digital Media.