The Nine Network has optioned the format for Twist and Shout, a one-hour musical talent show which involves eight acts going head to head in four musical duels.
Each contestant tries to sing or play their best for two minutes without stopping, while a range of acts are done to throw them off -anything from an ice-water plunge to singing upside down. A jury decides the winner of each duel but the studio audience votes at the end to decide who will become this week’s champions.
Matthieu Porte, the head of format sales for Denmark’s Zodiak Entertainment, commented, “We’re delighted to have signed an option deal today with Nine in Cannes for this high-impact format. Many of the hit formats of recent times have begun their success story in one or two territories before becoming global hits, such as Survivor in Scandinavia where it became a huge success. I am confident that Twist & Shout will similarly prove to be a hit in Asia and Australia, before launching to a worldwide audience.”
Last year Nine optioned rights for Zodiak’s Born to be Wild with senior choir singers but the show is yet to eventuate.
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