Nine’s homeMADE is proving an early disaster for Channel Nine, attracting just 889,000 in only its second outing. It is a drop from its premiere of 1.02m viewers.
Considering all the promotion Nine ran on the show, the production expense and the importance of the show as a key mid-year brand, Nine has big problems on its hands.
The show was whipped by TEN’s Talkin’ ‘Bout My Generation at just under 1.6m viewers -almost matching its first week. Together with MasterChef Australia, TEN has some popular new shows on its hands.
Seven won the night with 28.4% but TEN was a strong second with 27.6%, leaving Nine some distance behind on 22.5%.
So far this week TEN is also leading Nine.