More Hot Seat for Eddie
Good news for Eddie McGuire. Nine is happy enough with Hot Seat to greenlight more episodes.
Channel Nine has ordered more episodes of Hot Seat for its 5:30pm timeslot.
It follows an initial order of “20 nights, $20m.”
“We are delighted with the performance of Hot Seat,” Andrew Backwell, Nine Network Director of Production and Development, said. “Hot Seat has brought an exciting new dynamic to television and increased the audience in our 5.30pm timeslot, giving a strong lead-in to Nine News at 6 o’clock.”
Despite not winning its timeslot, the game show has increased Nine’s audience share in the 5:30pm slot.
Comparing 2 weeks of Hot Seat to 7 weeks of Antiques Roadshow, Nine said its Audience Growth was up 14.3% in total people, with 18-49 up 28.2%, 16-39 up 23.6%, 25-54 up 21.2%. It didn’t issue a figure for 55+ which is not its target audience.
This week the show also gave away an impressive $100,000 to one lucky winner.
Nine declined to clarify how many episodes it was approving for this “second series”, but by that reasoning the 20 episodes rounds out the first series.